The Challenge
World Yoga Festival wanted to ensure their annual event was a sell-out every year, using video to build anticipation and attract both new and returning attendees.
Our Solution
In 2023, we designed a 12-month content cycle to keep the festival top-of-mind long after the event ended. We produced:
- A high-energy 2-minute hero aftermovie
- A 5-minute extended festival film
- Multiple in-depth teacher/practitioner profiles
- 15–20 short-form social reels scheduled strategically throughout the year
Every piece of content was crafted with a conversion-first mindset — not just to showcase the event, but to inspire ticket purchase.
The Impact
- Consistent Sell-Outs: The festival has sold out every year since our campaign began, with organisers directly crediting our video strategy.
- Expanded Brand Footprint: Stronger social presence and community engagement year-round.
- Content Legacy: A growing library of assets to fuel future marketing and sponsorship.
We didn’t just film a festival — we built its sales engine.