The Challenge
Stephen Power, better known as The Racing Blogger, is a Marmite figure in the racing world — fans either love him or hate him. Despite his charisma and connections, his brand lacked high-quality storytelling that could cut through and showcase his influence in a way that sponsors and fans couldn’t ignore.
Our Solution
After first meeting Stephen in Bahrain while working on a horse racing project, we struck up a creative partnership built on trust and experimentation.
- Day in the Life (2022): In collaboration with Vodscheker, we produced A Day in the Life of Stephen Power, featuring racing legends Frankie Dettori and Oisin Murphy. The film drew over 48,000 YouTube views and strong traction across socials, giving Stephen a premium, behind-the-curtain spotlight.
- Feature Documentary in Ireland (2023): We went bigger, capturing Stephen back on home soil. The film exploded — racking up over 29 million views on X and 70,000+ on YouTube, sparking calls for a sequel and cementing his status as a true racing personality.
- Commercial Partnerships: Our work positioned Stephen as a credible content partner, helping him secure regular gigs with bookies like Priced Up and making us his go-to production team for co-branded campaigns.
The Impact
- Viral Reach: From tens of thousands to tens of millions, Stephen’s content broke through racing’s niche audience into mainstream attention.
- Credibility Lift: Elevated him from controversial figure to sought-after content collaborator.
- Commercial Wins: Directly supported his ability to land brand partnerships and consistent industry work.
- Ongoing Demand: Fans now actively call for sequels and new films — proof that Stephen’s story resonates.
We didn’t just film Stephen Power — we helped transform him into one of racing’s most talked-about content creators.