The Challenge
Dr Rangan Chatterjee — best-selling author, podcast host, and speaker — was launching a nationwide live tour. The challenge was clear: convert online followers into ticket-buying fans, and do it quickly.
Our Solution
We embedded ourselves into the tour, producing same-day social content that captured the energy, intimacy, and inspiration of each event. At his Chester and Nottingham shows, we filmed Rangan on stage, in candid behind-the-scenes moments, and even on a morning run — editing and publishing within hours. The result? Fans saw the content online and booked last-minute tickets for the very next night.
The Impact
- Direct Ticket Sales: Measurable uplift in sales following same-day content drops.
- Ongoing Creative Framework: Rangan now has a proven, repeatable content model for future events.
- Emotional Connection at Scale: Fans got an insider’s view of the tour, deepening engagement beyond the venue walls.
We didn’t just document the tour — we helped fill the seats.