The Challenge
Back in early 2018, Oddschecker had just started experimenting with YouTube. The problem? Content was sporadic, lacked clear formats, and wasn’t driving meaningful impact for the brand. Without a strategy, they risked missing out on partnerships and cultural relevance in an industry that thrives on attention.
Our Solution
We became their long-term creative partner, building a repeatable content system that combined scale with storytelling.
- Repeatable Formats: We developed shows and series that gave Oddschecker a clear, consistent YouTube identity.
- Documentaries & Originals: From Andy Holding to Steven Power (The Racing Blogger), we produced deep-dive features that fans came back for — racking up hundreds of thousands of views.
- Big-Name Interviews: We brought mainstream pull, with sit-downs and features with KSI, Eddie Hearn, Fabrizio Romano, Hayley Turner, Gavin Lynch, and more.
- Behind the Scenes Access: Horse trainers, greyhound stables, boxing gyms — we turned niche sports stories into content that travelled far beyond core fans.
- Social Virality: From quickfire shorts to campaign-led content, we created viral social hits that kept Oddschecker at the centre of conversation.
- Brand & Co-Branded Growth: We supported sponsorships and co-branded shows, building new podcast formats from scratch and driving long-term brand partnerships.
The Impact
- 350,000+ Views across YouTube documentaries and long-form originals.
- 15,000 Dedicated Subscribers — a loyal audience built from zero into a genuine fanbase.
- Partnership Magnet: High-quality content became a tool to win and retain deals with major bookies and brand partners.
- Cross-Platform Ecosystem: From YouTube to podcasts to social virals, Oddschecker now runs a full content engine that drives ROI and reach.
We didn’t just help Oddschecker make YouTube videos — we built them into one of the most consistent and creative content players in the betting space.