The Challenge
Chelsea legend John Terry launched the John Terry Foundation with the mission of raising significant funds for charities like Rays of Sunshine and Make-A-Wish UK. The inaugural charity golf day at The Grove, Watford, needed to do more than just run smoothly, it had to create a lasting legacy, amplify the cause far beyond the fairways, and set a benchmark for all future events.
Our Solution
We took full ownership of the event’s visual storytelling and social media execution — before, during, and after the day. Our approach included:
- Pre-Event Hype: A social media competition campaign to grow the Foundation’s Instagram following from 8,000 to 26,000 ahead of the event, using exclusive signed shirt giveaways.
- Live Event Coverage: Multi-camera filming of player arrivals, golf action, celebrity interviews, and the high-energy fundraising auction — edited in real time to feed the Foundation’s social channels throughout the day.
- Emotive Storytelling: Captured powerful moments such as speeches from John Terry and moving testimonies from families helped by the Foundation, turning them into emotionally charged video features.
- Post-Event Legacy: Created a hero highlight film alongside cutdowns optimised for Instagram, Facebook, and X, ensuring the fundraising story reached far beyond those in attendance.
The Impact
- Over £200,000 Raised in a single day for children’s charities.
- Massive Audience Growth across social media through targeted content strategies.
- Celebrity & Sponsor Engagement amplified, with appearances from Frank Lampard, Peter Jones, Justin Rose, Matt Wallace, and Richard Bland.
- Ongoing Partnership: The success of the golf day cemented our role as the Foundation’s trusted content partner for future events and campaigns.
We didn’t just cover a golf day — we turned it into a brand-defining moment for the John Terry 26 Foundation, where content directly fuelled fundraising success.