The Challenge
European Athletics needed content that could justify high-value sponsorships, even when stadium attendance was low. Sponsors like Verve/MODIF were questioning ROI, and without a solution, renewals were at risk.
Our Solution
We flipped the script. Rather than relying on crowds for atmosphere, we created sponsor-first cinematic storytelling. From intimate “Day in the Life” features on Steadicam operators and media zone managers, to branded content filmed at winter sports events in the mountains, our work transformed quiet venues into vibrant digital campaigns.
When one major event in 2023 suffered from poor attendance, we produced three high-impact adverts for the sponsor within four days — content that outperformed any on-site branding and gave them a tangible return on investment.
The Impact
- Contract Renewals Secured: Our campaigns directly influenced Verve/MODIF’s decision to renew their European Athletics sponsorship.
- Content ROI Surpassed Branding: Social content reached and engaged more people than £50,000 worth of physical on-site branding.
- Trusted Strategic Partner: We’re now embedded in their workflow, covering major events, corporate conventions, Golden Tracks awards, and sponsor activations.
We proved that, in sponsorship, content is the true currency.