The Challenge
Alliance Healthcare, one of the UK’s largest pharmaceutical distribution networks, had been relying on a patchwork of freelance videographers. The result? Inconsistent visuals, no unified brand voice, and a lack of strategic direction. Their content failed to reflect the scale, culture, and human stories inside the organisation.
Our Solution
We became their dedicated creative partner, replacing “one-off” video shoots with a purpose-built storytelling strategy. Starting with corporate talking-head films and coverage of their annual charity “Championships,” we evolved the brief into a series of emotive, documentary-style films shot across their nationwide CDC sites. These films didn’t just inform — they celebrated high-performing teams, inspiring staff across the UK to elevate morale and work culture.
The Impact
- Cultural Transformation: Internal morale surged as employees saw their own stories spotlighted.
- Strategic Brand Alignment: Videos are now a cornerstone of Alliance Healthcare’s B2B positioning and employer branding.
- Extended Reach: Scope expanded to sub-brands Alfega and Alcura, with major campaigns planned for their upcoming rebrand to Cencora.
- Internal Rave Reviews: While public views were secondary, internal engagement has been exceptional — staff regularly describe the videos as “the best they’ve ever had.”
We didn’t just produce videos — we reshaped how Alliance Healthcare tells its story.