The Challenge
Chris Hughes — TV personality and brand partner to household names like Hilton — had no shortage of opportunities. But his content didn’t match the calibre of his partnerships. Most branded shoots relied on phone footage and ad-hoc edits, leaving campaigns without a consistent style or the polish needed to maximise impact.
Our Solution
We stepped in as Chris’s creative partner, bringing strategy, storytelling, and cinematic production to his brand collaborations.
- Dubai DP World Tour Championship (2022): With only a patchwork of raw clips, we transformed the mish-mash into a polished long-form YouTube feature. Hilton used the same video in their marketing — proof that style and structure elevate even existing assets.
- Ryder Cup “Stay on the Green” (2023): We levelled up, producing a vlog on-site and bespoke Instagram edits. The result? Over 2 million views on socials and a premium storytelling moment for Chris and Hilton.
- Hilton Secret Socials with Tom Grennan (2023): Behind the scenes, we captured the exclusivity and energy of Hilton’s campaign, embedding Chris directly into the brand’s culture.
- Silverstone F1 “Stay on the Grid” (2024): To cap it off, we documented Chris’s Formula One experience — turning it into a social-first campaign that raced to 4.6 million views.
The Impact
- Massive Reach: Multiple campaigns delivered viral-level engagement, with individual videos hitting millions of views.
- Brand Validation: Hilton and other partners gained premium, story-driven content that elevated Chris beyond the “phone-filmed influencer” category.
- Repeatable Model: From golf to music to Formula One, Chris now has a proven creative framework for brand partnerships.
- Premium Positioning: Our production shifted Chris’s presence from casual content creator to high-value storytelling partner for global brands.
We didn’t just tidy up footage — we built Chris a content engine that turned brand moments into cultural moments.